Ensure vs Insure
Ensure vs Insure Definitions ‘Ensure’ (verb) means ‘make something certain to happen’. ‘Insure’ (verb) means ‘protect something (or somebody) against risk’. What’s the difference between ‘ensure’ and ‘insure’? Not only do these words look similar, but they also sound similar. They are frequently confused in writing, including in academic texts. A tip to distinguish them …